Aeropostale, Inc. ARO +2.44% , a mall-based specialty retailer of casual apparel for young women and men, today announced a partnership with film actress Chloe Grace Moretz, who will serve as Aeropostale’s celebrity brand ambassador. The campaign will begin with the 2012 back-to-school season and continue through the spring of 2013. In this new role, the Dark Shadows star and young fashionista will work with Aeropostale to highlight the brand’s exciting new looks, in addition to promoting the company’s philanthropic endeavors.
“We are thrilled to announce Chloe Grace Moretz as our celebrity brand ambassador and welcome her to the Aeropostale family,” said Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale. Mr. Birnbaum continued, “We’re introducing exciting new fashion and Chloe is the perfect role model to showcase these great looks. She has amazing style and has quickly become a fashion icon for today’s teens.”
The back-to-school collection will be available in all stores beginning July 16, 2012. New fashion pieces will complement the great product and outstanding value for which Aeropostale is known. The line will include fashion tops, colored and patterned denim and statement pieces such as moto jackets and chunky sweaters. The campaign, featuring Moretz, was shot by renowned photographers, Rocco Laspata and Charles Decaro. In-store displays, as well as extensive print, online and outdoor advertising will highlight Aeropostale’s new partnership with the young actress and feature a variety of looks.
“I have always been a huge fan of Aeropostale,” said Chloe Grace Moretz. “Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand. I am so excited to join the Aeropostale team.”
Aeropostale customers can also shop for ‘Chloe’s Favorites’, a curated collection featuring her personally styled looks and favorite must-have items for each season, available both in-store and online. ‘Chloe’s Favorites’ will be the first of many opportunities for Chloe to communicate her personal style with fans after the collection debuts.
For additional information, please visit www.aeropostale.com , become a fan on Facebook at www.facebook.com/aeropostale , or follow the brand on Twitter at @Aeropostale.
I will have the new pics and other updates up when I get back from my trip on Monday.